On-Fire Brand Reshaping Self-Care with At-Home Beauty Devices

Wayne, NJ / January 25, 2021 – Finishing Touch Flawless™, the Church & Dwight Co., Inc. (NYSE:CHD) women's beauty brand, is reshaping self-care by providing innovative easy-to-use beauty devices for use in the comfort and safety of your own home. The latest new product, Finishing Touch Flawless Pedi, is slated to launch in early January and is the fourth new salon/spa-inspired beauty device – among Flawless Cleanse, Flawless Cleanse Spa, Flawless Salon Nails, and now, Flawless Pedi – to hit the marketplace in just four months.

Hayley Parisi, Finishing Touch Flawless brand manager described the brand's newest device, “We wanted women to have an easy-reach tool that would remove callouses and dry skin from the feet as effectively or better than any salon or spa,” adding, “We noticed everything on the market today looked and functioned the similarly, like a bulky cheese slicer and fairly awkward to use in almost any position. We re-engineered the device to create a magic wand.” The result, according to Parisi, is the brand's first pedicure device to place the filing heads on the side of the device's handle. Parisi said, “The result is it looks like a wand, and acts like magic in reducing and eliminating callouses and dry skin,” adding, “and, it's instant and painless.”

The Flawless Pedi product comes with a rechargeable handle, a USB charging cord, and two (2) filing heads: one coarse head to remove and reduce thick tough callouses and one fine head to help maintain soft supple skin once the hard callous is gone. The handle, like all Flawless products, carries the brand's signature LED light and rose gold accents.

The new Finishing Touch Flawless Pedi is currently available only at, and sells for $19.99.

About Church & Dwight Co., Inc.
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks.

About Finishing Touch Flawless
Finishing Touch Flawless was born in 2017 to provide beauty products that offer simple solutions to common, everyday beauty struggles. Finishing Touch Flawless has developed products and technologies that provide instant and painless solutions that combine beautifully feminine cosmetic designs with powerful engineering. Brand products have achieved high recognition and accolades from beauty editors and department stores such Cosmopolitan, Drug Store Retailers, Product of the Year, and more. Flawless hair removal products are the #1 selling products in the U.S. for 3 years running (A.C. Nielsen, Units Sold, All Channels, 52 weeks ending 2017, 2018, and 2019). Finishing Touch Flawless is dedicated to helping women look and feel their best by offering innovative devices that bring the Spa, Dermatologist office, or Salon safely into your home, with quality products at an affordable price.